Split-Second Persuasion : The Ancient Art and New Science of Changing Minds (0151012792)

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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst--Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.

Product details

• Format Hardback | 304 pages
• Dimensions 152 x 229 x 24mm | 476g
• Publication date 03 Feb 2011
• Publisher Mariner Books
• Publication City/Country Boston, MA, United States
• Language English
• Illustrations note Printed music items; Charts; Figures; Line drawings, black and white; Illustrations, black and white
• ISBN10 0151012792
• ISBN13 9780151012794
• Bestsellers rank 599,098

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